What the Nugnuts!?

Are you a Nugnut?

I was recently reading a post at Stuff Christians Like, and he reminded me that I’ve been meaning to post about this new McDonalds ad campaign for McNuggets.

Nugnuts?

Is anyone as immediately repulsed as I am about this word? Maybe it’s to do with my 12-year-old maturity level (maybe less), but I think this is a horrible way to describe fans of McNuggets.

There are commercials about McNuggets now that pretty much make them look like a fancy food, but that’s like calling mayo and ketchup “fancy sauce” and selling it for $20 a bottle. Which is nasty as well.

I would like to admit that for a good length of my childhood, I loved McNuggets. There’s something about thos nuggets that was delicious to me when I was a kid. Maybe the lack of nutrition or real chicken. Maybe it was the empty little pockets inside the nugget that sent me over the edge. I’m not sure what it was now, but I would never consider myself a Nugnut. It just doesn’t seem right.

So, if I liked Fish sticks, would that make me a Fishnut? Or if I liked jelly beans, would I be a jellynut? Or if I liked peanut brittle, would I be a brittlenut?

The abbreviated “Nug” I think bothers me more. It makes “nut” sound more disturbing than it should. Like Nugfan would still sound weird. Maybe it’s because everytime I hear “Nug,” I’m hearing or thinking “nub” and Nubnut is the result.

Now, I’m no Nubnut, so I guess I can’t speak for anyone who really likes that wonderful non-chicken flavoring, the waxy deliciousness, or the golden-fried-then-microwaved flavor of McNuggets.

I do remember that they had an ad campaign that went for a very short amount of time saying that their nuggets were 100% white chicken breast now. Really? I think I tried it since then and it still had those waxy spots and empty holes in the middle…

For those of you that never had McNuggets, and never heard the Nugnuts ads, then consider yourself lucky. I googled “Nugnut” and apparently, I’m not the only one complaining about this!

I did find a post that said, “I don’t want to pop anyone’s warm, chewy nugnuts into my mouth!” and I thought that was appropriately funny.

Another that said, “wondering if McDonald’s NugNuts commercials are based on elementary school humor?” which is an interesting question.

Now, I haven’t eaten McNuggets in a while, but I don’t understand why this commercial would make anyone want to eat them. So far, I haven’t been able to find any good news from the Nugnut commercials… So, you have to wonder, did no one see this before it went out? Are you telling me that every single person at that board table thought it was a good idea? No one was sitting there, heard “Nugnuts” outloud and had to stifle a laugh? Or bust out laughing thinking the whole idea was a joke?

Nothing like this scenario?

Ad Man #1: So, people are crazy about McNuggets, and they’re buying them like crazy. We’ll make a new word for them and people will start using it on the streets and they’ll be able to create fan sites for McNuggets and everything.

Ad Man #2: Enter, the Nugnuts.

Jim: Ppfffhh! Ha!

Boss: What’s the problem, Jim?

Jim: Nugnuts?

Boss: Sounds like a pretty good idea. That way people can say they love our nuggets with pride.

Jim: By calling themselves Nugnuts? Really?

Ad Man #1: Now, we just got done over at the CD warehouse with their new campaign, CDsNuts, and it seems to be going over very well.

Jim: Ha! You can’t be serious!?

Ad Man #2: It’s running on the radio. We thought it would be better heard than seen.

Jim: Oh my gosh, you guys don’t get it do you?

Boss: Jim, you are being ridiculous. I would proudly call myself a Nugnut.

Jim: Okay, numbnut.

Boss: Hey!

Jim: I’m just saying.

Boss: You’re out of here! Right now!

Jim: Whatever. You and the nut twins have a great time! Nugnuts!

(Jim slams door)

Boss: Sorry about that Mr….

Ad Man #1: Rotch. Mike Rotch.

Boss: Nice name.

Ad Man #1: Thank you.

That got a little crazy, but I’m surprised no one thought anything about that!

To recap: Don’t be a Nugnut. Oh, and Happy New Year!